Critical Mass Group is a national food and beverage sales management company. We provide broker, merchandising, and business intelligence services for the most innovative and exciting brands in the food and beverage space.

Our extensive expertise, strategic relationships and relentless execution in sales and distribution provides our unique brands the foundation and pathway for sustainable growth. Our team of experts builds outstanding brands.

LETS ACCELERATE YOUR BUSINESS

SERVICES

1 BROKERSERVICES

SALES DEVELOPMENT AND ACCELERATION

CMG doesn't just manage brands; we help develop them and accelerate their success through an extensive service offering. CMG is committed to developing and executing a sales management plan that delivers longterm sustainability and growth.

DISTRIBUTORRELATIONS

CHAINSALES

PROMOTIONALPLANING

RETAILMARKETING

CHANNELSTRATEGY

SALESFORECASTING

CATEGORYREVIEWS

SALESADMIN

TRADE SPENDMANAGEMENT

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BROKER COVERAGE MAP

CMG HQ - West

CMG HQ - East

CMG HQ - Central

NATIONAL ACCOUNTS

CENTRAL REGION

WEST REGION

EAST REGION

MIDWEST

PACNW/NORCAL

NORTHEAST

SOUTHWEST

SOUTHEAST

SOUTHERN PACIFIC

SPEAK TO A CMG PRO

2 MERCHANDISING SERVICES

FIELD EXECUTION

CMG doesn't just audit stores; we provide full service in-store retail merchandising activities. CMG is committed to executing a retail execution plan that delivers both immediate retail pull, product trial, and long-term brand awareness

COMMUNITY BUILDING

IN STORE EXECUTION

BEST IN CLASSMERCHANDISING

BRAND AWARENESS

LOGISTICAL COVERAGE

INCREASED RETAIL PULL

SHOPPER EDUCATION

MERCHANDISING AUDITS

ACTIONABLE REPORTING

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3

BUSINESSINTELLIGENCESERVICES

DATA INSIGHTS & ANALYTICS

The business intelligence update serves as an opportunity for CMG and the brand to dive into the lates syndicated data and assess action plans towards goals based on the analytics of key metrics and trends